Apple has opened Apple Music Hall, a live music venue inside Battersea Power Station on the River Thames, giving the company its first purpose-built concert space in London.
The 600-capacity room pairs original power station brickwork and fluted arches with a 38-foot reconfigurable stage, bronze balconies, and a glass wall facing the river. A 48-speaker spatial sound system surrounds the audience, and every seat sits close to the stage.
What sets the venue apart is what happens behind it. Apple built two recording and mix studios on site and wired the hall for more than 16 broadcast cameras, alongside iPhone capture rigs. A single performance can be turned into a broadcast-ready Spatial Audio mix and multicamera video, then livestreamed to audiences anywhere, all without the artist doing a separate studio session.
That matters because it collapses a process that normally takes a label, a studio booking, and a production crew into one night in one building. For Apple Music, a platform competing for listeners against services with far larger catalogs of exclusive video and live content, owning the venue means owning the master feed from the moment an artist walks onstage.
Apple also opened new Apple Music Radio studios at Battersea, which will broadcast the service’s London-based shows live from the same site. Oliver Schusser, Apple’s VP of Apple Music and International Content, called the opening “an unprecedented step further” in the company’s commitment to artists and fans, while global creative director Zane Lowe framed the hall as a place where “memories will be made.”
Apple has not announced which artists will play first. Tickets and updates are available through applemusichall.com and the venue’s Instagram and TikTok accounts.
